Industry Focus
Alcohol & Wine Beverages
Products and Services Focus
Topic: Wine Brand Marketing Year of 2011
Channel Developing, Brand Building, Sharing Culture
General Information
Event Profile
Since its inaugural edition in Y2007, Wine China has grown from strength to strength, establishing itself to be the proven platform for global winemakers and exporters to make contact with and do business with wine importers, agents, distributors, retailers in China and promote their brands. The 2011 Topic is “Wine Brand Marketing Year of 2011 - Channel Developing, Brand Building, Sharing Culture”. Wine China 2011 will help to spread the wine culture and wine knowledge, and provide more opportunities for wine marketing and promotion.
One business trip, Two biggest wine markets
Wine China 2011 consists two parts:
2. April 20, 2011 Shanghai Shanghai International Wine Tasting Meeting
Both Beijing and Shanghai are among the biggest wine consumption markets in China. Based on the success of Wine China in Beijing, Shanghai International Wine Tasting Meeting will be held at Huating Hotel, Shanghai, enabling you to maximize your market development efforts and showcase your products to importers/distributors in Shanghai and neighboring cities, and explore the wine market in Shanghai.
Special Services & Events
As a professional wine exhibition organizer, we know clearly about the target of the exhibiting wineries: To find your Chinese agent//importer, and to promote your brands. We also understand that each exhibitor hope to achieve target in one business trip. So we will provide special services (Best Match, Data Share and so on) for you to:
Achieve your target
Simplify your choice
Wine China 2011 will be complemented by various value-added activities, such as:
1. Beijing Wine Market & Cellar Touch Tour
2. Wine & Food Matching Workshop
3. Beijing International Wine Tasting Meeting
4. China International Wine Competition
5. The Event of Top 50 Wine Brands Ranking by Chinese Wine enthusiasts
6. Top 100 Chinese importers Meeting
7. China International Wine Marketing Summit
8. Wine Auction Event & Charity Dinner
9. Shanghai International Wine Tasting Meeting
For more details about the special services and our colorful events, please visit our website (www.winechinaexhibition.com) or contact me directly.
Wine China 2010 has been successfully held on 23-25, April, 2010 in Beijing. There are nearly 100 exhibitors from France, Italy, Spain, Portugal, Argentina, America, Australia, Bulgaria, Hungary, Moldova, and China. The exhibits include red wine, white wine, champagne, wine cooler, wine package, wine publication from more than 500 brands. Trade visitors reached 5,500.
Early Bird
One of the following favorable special offers will be offered to all exhibitors who apply before November 30, 2010:
1. A discount of 10% off the raw space rental
2. One 4C page advertisement in the official catalogue
3. One AD banner (100 pix x 80 pix) on the official website for one year
4. The opportunity to earn 30-mins show time to introduce the product during Beijing wine tasting meeting
Attendee Information
1. Trade: importers, wholesalers, sales representatives and agents
2. Retail: retailers and Specialist retail chains such as Carrefour, Metro, Wal-Mart, 7/11, etc
3. Hotel and Restaurant: Food & beverage managers, wine managers and purchasers.
4. Media: sector of wine, food, hotel and restaurant, consumption and healthy care
5. Government and associations: ministry representatives, members
6. Others: wine enthusiast, wine specialist, gold-collar workers and others who interested the wine product
Exhibitor Information
Scope of Exhibit
1. Wine of different regions and varieties
2. Articles related with wine culture, for example, photos, sculptures, pictures, medals, old oak barrels, books, models of chateau and so on
3. Wine instruments like glass, barrel, bottle, opener, wine cellar, cup, ice bucket and so on
4. Related equipment for winery, for example, wine processing, wine packaging, wine transporting and so on
5. Books, website and organizations on wine and wine training