ASIA FRUIT LOGISTICA is the Asia-Pacific region’s top international exhibition for fresh fruit and vegetable marketing. More than 5,300 top decision-makers from 63 countries attended the 2011 edition in Hong Kong, some 60% of them from Asian countries. 332 exhibitors from 33 different countries worldwide presented a comprehensive overview of the market and used this unique opportunity to meet customers and make new business contacts. It takes place together with the Asiafruit Congress, Asia’s top international conference event for fresh produce marketing. Together, these events provide an unbeatable opportunity to present products to international buyers and gain valuable insights into the world’s most dynamic market.

ASIA FRUIT LOGISTICA is the only trade exhibition in the Asia-Pacific region to focus exclusively on the fresh produce sector and its related value chain for the entire Asian continent. Top decision-makers from every sector of the business attend the exhibition. In 2011, 83% of them held leading management positions. No less than 94% played an important role in purchasing decisions. 92% of trade visitors said they would recommend the event to their colleagues and 86% said they plan to return in 2012.