Industry Focus
Beef 、 Mutton

Products and Services Focus
Exhibition scope:
High-end beef exhibition area:
High-end beef, high-end halal beef, high-end imported beef, high-end buffalo meat, high-end yellow beef, high-end yak meat, high-end cold fresh beef, high-end chilled fresh beef, high-end low temperature cooked beef, high-end frozen beef, high-end gift beef, high-end steak, beef tendon, sirloin tendon, dried beef, beef granules, beef soup, leisure beef, beef offal, customized high-end beef services, etc.;
High-end mutton exhibition area:
High-end mutton, high-end lamb meat, hig h-end goat meat, high-end halal lamb, lamb chop, lamb fillet and other mutton segmenting products, mutton soup and haggis;
High-end beef and mutton supporting services exhibition area: cattle and sheep slaughtering production line, beef and mutton segmenting technology and equipments, inspection and quarantine apparatus, beef and mutton storage and transportation, refrigeration storages, refrigeration display cabinets, refrigerated trucks, cold-chain logistics, etc.

General Information

The high-end beef refers to the beef specially processed and produced from specific breed of cattle with specific technology. Generally, 45% of a head of high-end cattle is high-end beef, and 15% (20% at the most) the best high-end beef. The high-end beef is good-looking and delicious. And eating beef will make you healthier. The beef contains rich protein, which could invigorate spleen and replenish Qi, nourish spleen and stomach, strengthen muscles and bones, reduce phlegm and calm the nerves, quench one’s thirst and saliva, increase the disease resistance of body, making it specially suitable for people in the growth and development stage or recovering from an operation or a sickness for its effect in replenishing blood and repairing issues. The increase of Chinese people’s demand for good nutrition and flavor and health awareness is quickly expanding the high-end beef market in China. The First Beef & Mutton Expo was held successfully in Shanghai Everbright Convention & Exhibition Center from March 31, 2014 to April 02, 2013, and nearly a hundred domestic and international high-end beef and mutton brands collected there. Thousands of vistors from domestic and foreign excellent dealers, agents, restaurants, hotels, supermarkets and other organizations witnessed the grand occasion of this Expo. Shanghai Morning Post, Shanghai Evening Post and Xinmin Evening News, together with nearly a hundred media such as Xinhuanet, Sina, Hexun, Sohu and Tencent, reported the details of the entire Expo. The domestic and foreign leading and excellent beef and mutton brands, such as Snowdragon, Kingbull, Yuanjiang Wagyu, Yisai, Shandong Black Cattle, Western Animal Husbandry, Tulaomao, Huairen Lamb, Gangdisi, Baituo, Beishishi, Crick livestock, Kelong Livestock, Boerwang, Desert Ecology, Sanjiang Apower, Zhengxin Animal Husbandry, Meijiaxiang, Baide Food, Glenfyne Beef in Australia and Jinbei Australia Cattle, participated in the Expo on invitation and achieved good exhibition results.

In order to continue to promote the technical innovation of China’s high-end beef and mutton production enterprises, enrich the product variety of high-end beef and mutton, increase popularity of high quality products in this industry, boost the research and application of high-end beef and mutton technology at home and abroad, strengthen the communication and cooperation in the trade, help the Chinese high-end beef production enterprises get a clear picture of the industry development trend and master the market trend, on the basis of success of last exhibition, we will work with relevant functional department and continue to hold the “The Second China High-end Beef & Mutton Expo 2015” in Shanghai. This exhibition will bring together “Product Display, Trade Negotiation, Technology Communication and Information Publishing” to promote “Technical Progress, Boost Sales at Home and Abroad, Guide the Market Demand and Supply and Seek Greater Development”. We believe that this grand meeting will provide a good opportunity for the high-end beef and mutton production enterprises to build the image, show strength, establish the brand, explore the market and obtain information.

■Organizations:

Sponsor: China Chamber of Commerce of Foodstuffs and Native Produce

Organizer: Shanghai Tiansheng Exhibition Service Co., Ltd.

Invited units: Meat & Livestock Australia (MLA), Canada Beef Export Federation, New Zealand Animal Husbandry Federation, Spain Cattle Raising Federation

■ Exhibition objectives:

1. Provide exhibitors with a site to fully display products, and publicize enterprises;

2. Provide exhibitors with a good opportunity for market survey;

3. Build up a communication channel between exhibitors and supermarkets & market places;

4. Help exhibitors to develop sales channels and locate distributors and agents;

5. By taking advantage of the vision of professional buyers, we would like to build up an international high-end beef and mutton exhibition which can better fit China’s national conditions and produce maximum exhibition benefits.

■ Exhibition scope:

High-end beef exhibition area:

High-end beef, high-end halal beef, high-end imported beef, high-end buffalo meat, high-end yellow beef, high-end yak meat, high-end cold fresh beef, high-end chilled fresh beef, high-end low temperature cooked beef, high-end frozen beef, high-end gift beef, high-end steak, beef tendon, sirloin tendon, dried beef, beef granules, beef soup, leisure beef, beef offal, customized high-end beef services, etc.;

High-end mutton exhibition area:

High-end mutton, high-end lamb meat, hig h-end goat meat, high-end halal lamb, lamb chop, lamb fillet and other mutton segmenting products, mutton soup and haggis;

High-end beef and mutton supporting services exhibition area: cattle and sheep slaughtering production line, beef and mutton segmenting technology and equipments, inspection and quarantine apparatus, beef and mutton storage and transportation, refrigeration storages, refrigeration display cabinets, refrigerated trucks, cold-chain logistics, etc.

■ The exhibition sponsors:

A. One title sponsor (RMB 300 thousand);

B. Two platinum sponsors (RMB200 thousand);

C. Several gold sponsors (RMB 150 thousand)

Welcome to contact us for detailed sponsorship scheme.

■ Exhibition Charge:

Standard Exhibition Unit

(Notes: A 10% surcharge will be levied for reservation of a booth with 2 facades)

Domestic Exhibitors	RMB 13,800 /Exhibition Unit
Overseas enterprises	RMB 25,000 /Exhibition Unit
Note: Each standard exhibition unit includes: Three enclosing boards, a lintel bearing name of the company, an information desk, two chairs and a 220V/5A electric outlet. The carpet will cover all booth floors, and we offer 24-hour security guards and cleaning services.

Bare stand

(Note: The area will be no less than 36㎡. only a show space without any facilities.)

Domestic Exhibitors	RMB 1300 /㎡/Exhibition Unit
Overseas enterprises	RMB 2500/㎡/Exhibition Unit

■ Exhibition Publication

Front Cover	RMB 30,000
Back Cover	RMB 25,000
Black &White Full Page	RMB5,000
Color Full Page	RMB 10,000
Second Page Inside Front Cover	RMB 20,000
Third Page inside Front Cover	RMB 15,000

■ Other Advertisements:

Ads on Invitation	RMB 10,000 per 10,000 invitations
Ads on Admission Tickets	RMB 10, 000 per 10,000 tickets
Ad on Banners	RMB 3,000 /exhibition period
Ads on Balloon Arch	RMB 4,000 /day (The invitations and admission tickets will be no less than 20,000).
Ads on Cards	10,000/ 10,000 items

■ Participation Procedure

1. After filling in the Application Form, please send it to the exhibition organizer by fax (First apply, first pay, first served.)

2. Please pay the total exhibition charge by telegraphic transfer or in person to the exhibition organizer within seven days after lodging the application form.

3. After exhibitors remit the relevant fees, please fax the bank remit receipt to the organizer.

4. After receiving the booth rental, the Organizer will send a copy of Exhibitor's Manual to the exhibitor one month before the opening of the event.

Attendee Information
1. After filling in the Application Form, please send it to the exhibition organizer by fax (First apply, first pay, first served.) 2. Please pay the total exhibition charge by telegraphic transfer or in person to the exhibition organizer within seven days after lodging the application form. 3. After exhibitors remit the relevant fees, please fax the bank remit receipt to the organizer. 4. After receiving the booth rental, the Organizer will send a copy of Exhibitor's Manual to the exhibitor one month before the opening of the event.

Exhibitor Information
Means of Liaison
Tel: (+86)21-34080287 54393178
Fax: (+86)21-54393178
E-mail: majun@tiansheng.com.cn http://www.cbmmeatexpo.com