7th Food & Beverage Innovation Forum (FBIF)

Show Organizer (s):Shanghai Simba Business Consulting Co., Ltd.

Event Date (s):2020-07-08 -- 2020-07-10

Venue:Hangzhou International Expo Center

Address:353 Ben-Contest Avenue, Qianjiang Century City, Hangzhou, Zhejiang Province,China

Contact Person:Ms.Isabella Hsu

Tel:00-86-182 1704 9505

Industry Focus
Food & Beverage Innovation

Products and Services Focus
Technology: Revolutionizing the Future of Food

General Information

Technology: Revolutionizing the Future of Food | FBIF 2020

Technology is, undoubtedly, about to change industry structures and our ways of living.

Beyond meat's stock surged 163% on the first trading day in May, 2019. Tyson, Smithfield among others also followed to lay out. In China, the first mooncake with plant-based meat was on the market. Those signify the potential of transformation of the whole industry and the perception on food, while the core barrier lies in the technology that could mimic meat' s texture and taste. Packaging related technology will also make a difference to maintain the product quality such as new light protection materials, and enhance consumer communication such as AR.

In addtion to that, technology companies have entered into the whole industry value chain from agriculture, product development to marketing and retails, such as Amazon, Google, Baidu, Alibaba, Tencent, Jingdong (BATJ). The arrival of 5G era will speed up the application of the IoT. Data collected by the IoT, AI and cloud computing technology provided by tech companies, will facilitate enterprises in efficiently functioning, analyzing and decision-making.

Themed as "Technology and Revolution", the Food & Beverage Innovation Forum 2020 (FBIF 2020), will be held in Hangzhou International Expo Center from July 8th to 10th, 2020. Welcome to join the discussions on the industrial trends and technologies.

Table of Contents

1. About FBIF 2020

FBIF2020 Forum

FBIF2020 Series of Awards

FBIF2020 Food Show

2. Review on Previous FBIF

3. Registration and Contacts

About FBIF2020

Food & Beverage Innovation Forum 2020 (FBIF2020)

FBIF2020, as usual, consists of the plenary session and five parallel forums including product innovation, marketing innovation, InnoPack and Food & Money, on which trendy topics within the F&B industry will be shed light on.

Plenary Session
Undoubtedly, technology is about to take a big role in changing the industry structure. As tech companies such as Amazon, Google, BATJ and Huawei are already in the game, what important moves of these tech giants will impact the whole supply chain from farm to fork? And how will food giants tackle with the new competition?

Product Innovation
Topics over man-made meat including plant-based and artificial meat, will be specially introduced in this year??s Product Innovation subforum: whether those meat substitutes will have the winning point? Dairy products, beverages and snacks, will continue to be covered: What could be the options for dairy producers to develop cross-sector cooperation? How can baking products grab bigger market share with their existing popularity? How can alcohol drinks operate to win the hearts of young consumers?

Market Innovation
Marketing Innovation subforum will center on trends and technologies, channels and brand cases. We will pay great attention to the New Era of "Channel Makes Perfect" strategy and in particular the eye-catchy smart moves of social ecommerce. Brand marketing cases supported by cutting edge technologies will also be covered.

Innopack
With the growth of Innopack Forum and Marking Awards, we have witnessed the changes of food companies from lacking awareness of food packaging to starting to care about their packaging and make actions. Besides looking good, how do designs visualize ideas of high-end, sustainability, fashion, and improving consumer experience? What sustainable ideas and solutions are inspired from the heatedly-discussed garbage classification? Diverse fresh cases and great insights will be available to discuss this year, bringing you to the exploration towards the future.

Food & Money
According to the China Agri-food Startup Investing Report 2018, the total of financing in 2018 reached 5.8 billion US dollars, increasing 222%. Despite the "winter of capital", investment in the food industry maintained high growth. This year we will discuss: what are the promising opportunities in the investors' eyes in the context of consumption upgrading and stratification? How should capital properly empower startups? How can startups tap the existing market potential to grab the market share ahead of food giants? What type of agrif-food innovations driven by technology arise recently? In addition, a closed-door roadshow will be held in FBIF2020, and the shortlisted entrepreneurs will have the chance to have a one-to-one with experienced investors.

Series of Awards in FBIF2020
During FBIF 2020, the ceremonies of the series of awards will also be held.
Marking Awards (MA) is a global award for F&B packaging design, aiming to discover and praise brilliant F&B package designs, and encourage communication between local and global design power. MA 2020 will receive design works of four categories: the label design, structure design, product design, and brand full case design. Click to check Global F&B Packaging Design - Marking Awards 2020 Starts! Among 500 entries from 7 countries in MA 2019, there were designs from PepsiCo., Nestle, Budweiser, Starbucks, Pearlfisher, JKR, Backbone Branding, Brandimage and etc. The numer of entries grew at a rate of 56% while the winning rate is only about 6%.

Wow Food Awards, is a global new product tasting and evaluation competition. This year, it will expand from Asia Pacific to North America and Europe. It is dedicated to collecting innovative products in the world, and promoting and honoring those delicious, healthy, sustainable, or with societal values. As the strategic knowledge partner of HF, Mintel will provide us with the information of new F&B products.

We will also remark the Top Ten Innovative Food Companies this year. With the joint efforts of the globally renowned consulting company A.T.Kearny, and under the new evaluation model with new rating criteria, we will discover and rank the most representative enterprises as bellwether in the Chinese F&B industry, taking into account of the overall performance of the company, and the innovation in products, marketing, packaging and management.

In addition, new awards are being planned. With FBIF series of awards, we intend to find the benchmark, shape the model, and promote the development in all aspects of the food industry

FBIF2020•Food Show
FBIF2020??Food Show will follow the idea of creating an immersive and interactive exhibition, to present the business exhibitors in a more interactive way and help exhibitors communicate with visitors better.

FBIF2020??Food Show is expected to accommodate 200 exhibitors. In FBIF2019??Food Show, many companies has given brilliant showcasing, including Tetra Pak, Bekannter Robotics, Alpha MOS, Sidel, TotoLe, Unibioche Food, Friesland Campina, APTARGROUP, Holland Colours Asia, Wacker Chemicals, Trax, ORG Technology, Valio, Hangzhou Hotidea and etc. Meanwhile, FBIF2019??Food Show attracted more than 4300 visitors from PepsiCo, Nestle, General Mill, Yinlu, Budweiser, Ausnutria and so on.

More exciting theme activities are to be expected in FBIF 2020??Food Show. Except for the MA Global F&B Gallery, Foodtalks, and Hello Foods Market, we are also preparing the new exhibition zone for Explore 2020 and Recreate Packaging. During the FBIF2019??Food Show, the 10+ theme activities gained great popularity, including the Aroma Lab organized by the FBIF team, Firmenich and BETC, the MA Global F&B Gallery presenting global top 50 F&B packaging, the brain-storming Foodtalks, and the Hello Foods Market that displayed global innovative foods.

Confirmed Speakers and Juries

Plenary Session
Joost Vlaanderen, President, Greater China, Mondel??z International
Clarence Mak, President, Mars Wrigley China
Derek Deng, Partner, Bain & Company
Xing Liu, Partner, Sequoia Capital China
Ralf Huebenthal, Head of Information Technology - Greater China Region, Nestle

Product Innovation A
Annie Liu, Country Mana Innova Market Insights
Sophie Zhang, Open Innovation Senior Manager, Mengniu Group
Dr. Cindy Pan, Scientific Affairs Manager for APAC Region, DSM Food Specialties
Yuli Liang, Business Development Manager of Adult Nutrition, Frieslandcampina Ingredients
Dr. Jinzhu Pang, Senior Nutrition Scientist, Mengniu Group
Sophie Zhang, Open Innovation Senior Manager, Mengniu Group
Jinzhong Xiao, General Manager, Next Generation Science Institute, Morinaga Milk Industry Co., Ltd.
Patrick Wan, General Manager, St Hubert China
Vincent Wei, Deputy General Manager, Beijing Sanyuan Foods Co., Ltd.
Dr. Haidi Xu, New Business Development Manager, BASF Human Nutrition China
Ami Zhang, Marketing Director, Tetra Pak China
Nick Halla, Senior Vice President for International, Impossible Foods
Annie Yang, Strategic Marketing Manager Greater China, DuPont Nutrition & Biosciences
Dr. Dong-Fang CHEN, Vice President, R&D Asia Pacific, Firmenich
Chuck Muth, Chief Growth Officer, Beyond Meat
Zihan Xie, Founder & CEO, Vesta
Bent Ludvigsen, Global Process Specialist, Alfa Laval
Yuki Hanyu, CEO, IntegriCulture Inc.
Ryan Xue, Secretary-General, China Plant Based Foods Alliance
Luke MacQueen, Research Associate, Harvard University
Cai Linton, Co-Founder & Head of Business Development, Multus Media

Product Innovation A - Moderator
Tao Zhang, Co-founder, Dao Foods International, Inc.

Product Innovation B
Daisy Li, Associate Director for Food & Drink Team, Mintel
Lemeng Wang, China Business Manager, Kerry Group
Edgar Gong, Product Portfolio Manager, Cargill China Grain & Oilseeds
Lulu Yan, Baby Food General Manager, Asia, H&H Group
Judy Jiang, Business Development Director ASPAC, Glanbia Nutritionals
Cuie Yan, Global Director, Applications, EverGrain LLC
Ellen Wang, Head of Consumer and Sensory Insights - Greater China and Korea, Givaudan
Derek Leng, VP, Bee+
Junichi Mitsubori, Founder, WAGASHI KADOU; President, IZUMIYA
Kelly Chen, Associate Director, BASES, Nielsen China
Bin He, CMO, Tim Hortons China
Nicolas Morelli, Specialties VPAPAC, ZX Ventures, AB InBev
Tim Seow, Adjacencies Head China, ZX Ventures
Bob Froese, CEO, Bob's Your Uncle
Guanming Pan, Founder & Product Manager, Taste Room
Hao Cheng, Executive Director, Ipsos in China
Michael Sun, Chairman & Co-founder, Jiajun Beverage
James Zhou, Global Vice President, Louis Dreyfus Company (LDC); Chairman and CEO, LDC North Asia
John Lin, ChiefCommercial Officer, Citrosuco
Gary Li, Head of Marketing, Dole Packaged Foods(Shanghai)Co., Ltd.

Marketing Innovation
Jason Yu, General Manager in Greater China, Kantar Worldpanel
Gabriela McCoy, Director, Portfolio Strategic Insights and Analytics, Bacardi North America
Kelly Zhang, Deputy General Manager, Vertical Sales & Operation Department, Tencent Marketing Solution
Tony Yang, President and Partner, Tezign
Angela Ren, Marketing Director, McDonald??s
Riff Zheng, Dean of DATA100 Research Institute
Ted Sun, Associate, CHVC
Sonic Zhao, CEO & Founder, Hangzhou Yuanqi Culture Development Co., Ltd.
Jianjun Wang, Director, Private Label Specialty Committee of Shanghai Licensing Association (PLSC)
Lisa Zhu, Executive Director, Sun Art Retail Group
Karla Wang, Founder & CEO, Lady Penguin
Cheng Gong, Deputy Director of Brand and Public Relationship Department, Hangzhou Wahaha Group
Christophe Pradere, CEO & Founder, BETC Design & BETC Asia

InnoPack
Chloe Zhao, Sales and Marketing Manager in Greater China, Orkla
Grant Li, Founder & Creative Director, L3 Branding Experience Design Center
Quentin Yan, Sr Manager/Director, Asia Pacific Market Development, Consumer Packaging, WestRock
Nicolas Rivollet, Global Director, Strategy and Marketing, Penn Color
Hern??n Braberman, Partner and Executive Design Director, Tridimage
Scottie Liu, Market Development Director, Aptar
Andrew King, Head of Marketing, CuanTec
Ilkka Harju, Packaging Design Director, Metsä Board
Sammi Kong, IP Business Director, Derivative Works
Xuewei Lin, Content Marketing Director, Baicaowei
Rock Lv, Founder, Chief Brand Consultant & Creative Director, VISDOMBRAND

Food & Money
Jake Matthews, Senior Intelligence Analyst, CB Insights
Feng Li, Founding Partner, FreeS Fund
Tim Xi, Chairman, New Hope Dairy; President, Grass Green Group
Yonghua Zhu, Founding Partner, Longzhu Capital
James Chou, CEO & Managing Director, Microsoft for Startups for Greater China, Japan & Korea
Sammi Jiang, Business Develop Manager, Tetra Pak China
Yvonne Cao, Manufacturing and R&D Group General Director, Want Want Group
Shanliang Zhong, Co-founder and CPO, a1 Food Technology
Jeacy Yan, Partner, IDG Capital
Xiaoxian Lin, Founder, Xiaoxiandun
Cai Hongliang, Founder, Zihaiguo
Haitong Xia, Founder and Chairman, Guangzhou Honest Dairy
Pan Pan, Managing Partner, Tiantu Capital
Liang Lv, Founder, Sexy Tea
Siow Ying TAN, Ph.D., R&D Technology Ventures (PTV) Lead, PepsiCo
Sumit Chopra??Country Head of China??GlobalData

FBIF2020 Online
Miyoko Schinner, CEO & Founder, Miyoko??s Kitchen

Marking Awards 2020 Juries
Ximena O'Reilly, Global Head of Visual Identity & Design, Nestle
Grant Li, Creative Director, L3 Branding
Sophia Nadur, Global Food and Drink Innovator & Tg Green Tea Creator, Ideas 2 Launch Ltd
Xavier Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCo
Fan Chun, Founder & CEO, Hotdesign
Isabella Hsu, Founder & CEO, Simba Events
Sun Lingli, Business Development PMO, Mars Wrigley Confectionery
Ho Jin Lee, Engineering Director, Coca-Cola Company APAC R&D
Rene Chen, Partner, JKR Shanghai
Peng Chong, Founder, Pesign
David Jaggi, Director Global Strategic Initiatives, MARS WRIGLEY CONFECTIONERY
Christophe Pradere, CEO & Founder, BETC Design & BETC Asia
Gene Zhao, R&D Director, Packaging R&D Department, Nongfu Spring Co., Ltd.
Joan Josep Bertran, Founder & Director, JJ Bertran Studio
Hernan Braberman, Partner & Executive Design Director, Tridimage
Lina Su, Associate Director, Design Asia Pacific, Mars Wrigley Confections
Somchana Kangwarnjit, Owner (Executive Creative Director), Prompt Design
Stepan Azaryan, Founder & Creative Director, Backbone Branding
Paul Williams, Partner & Creative Director, Springetts Brand Design Consultants Limited
Gary Yip, General Manager, Brandimage
Kang Weijie, Vice President, Shenzhen Oracle Creative Design Co.,Ltd
Benton N. Sauer, Founder & CEO, BN Creative
Pang Wenyan, General Manager, Qinwei Design

Wow Food Awards 2020 Juries
Bin Zhang, Founder, Halmana Food Technology (Shanghai) Co., Ltd
Yvonne Cao, Manufacturing and R&D Group General Director, Want Want China
Leon Zheng, Founder & CEO, Regulatory AI Technology Co. Ltd.
Alick Zhou, President & CCO, Ipsos China
Hu Weibin, Sales & Marketing Manager, PULAU SAMBU SINGAPORE PTR LTD
Li Meiqiu, Vice Chairman, Hainan Panda Dairy Co.,Ltd
Amy Wong, Food Writer, Asia Design Management
Lemeng Wang, China Business Manager, Kerry Group
Jodie Minotto, Research Manager, Asia Pacific, Mintel Food & Drink, Mintel
Susan Jin, Regional Industry leader Asia Pacific (Probiotics, Cultures, Fibers, HMO), Dupont Nutrition and Bioscience
Cathy Tang, CBO, Jinmailang
Justin Comes, China R&D VP, Mars Wrigley
Yin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China) Co.,Ltd
Amy Song, Director of R&D, Coca-Cola
Zhou Li, Secretary of the Board, Ph.D., Nongfu Spring
Peng Zhang, TM Fasting Moving Consumer Goods Business Unit-Fresh Food-operation Director, Alibaba Group - Tmall Business Group
Frank Lin, CEO, Chicecream
Michael WANG, Associate Marketing Director, Mondel??z International

??Hi Founders?? F&B Start-up Pitch Competition Juries
Min Xiao, Partner, Matrix Partners China
Jeacy Yan, Partner, IDG Capital
Hai Huang, Principal, FREES FUND
Pan Pan, Managing Partner, Tiantu Capital
Michael Zhang, Founding Partner, BA CAPITAL
Yuan Liu, Managing Director, ZhenFund
Ruodi Hu, Managing Director, Sequoia Capital China
Yang Gao, Managing Director, Hudson Capital
Xiao Ai, Investment Director, Cyanhill Capital
Zhong Zheng, Managing Director, Maison Capital
Maggie Shen, Consumer PE Associate, Hillhouse Capital
Roy Ding, Founding Partner, Philotegy Capital
Sijia Chen, Vice president, Suning Industrial Venture Capital
Qi Guo, VP, MissFresh; Co-founder, TCA Venture Capital
Enfeng Zhang, Principal, Qian Shu Capital
Yonggang Cong, Executive President, Fosun XY Capital
Lei Pang, Senior Director, Business Development, The Coca-Cola Company
Wenbo Zu, Deputy Director, Cowin Capital
Michael WANG, Associate Marketing Director, Mondel??z International
Elaine Shuang Qiu, Food Venture Investor, PLUG AND PLAY
Vincent Weng, Managing Partner, CHARISMA