Industry Focus
Food and Beverage

Products and Services Focus
Food and Beverage

General Information

Asia’s leading food and beverage innovation exhibition, SIAL China, is strategically located in Shanghai, a gateway to Asia, and a global center of finance and innovation.

Attendee Information
200,000㎡ Exhibition Area; 4,500+ Exhibitors; 123,000+ Professional Visitors From ingredients to vegetables, from organic to dry products, you will find 21 food sectors at SIAL China. There is one room for you to learn about the market and expand your business in Asia and China.

Exhibitor Information
Top Products & Sectors:
Beverage: Non-alcoholic beverages, Tea and herbs for infusions; Coffee and coffee substitutes
Diary: Dairy products, eggs; Baby food
Meat: Meat and offals; Poultry and game; Cured and salted meat; Preserved meat
*2019 & 2020 SIAL China surveys
Key Figures:
49% International Exhibitors from 67 countries and regions
51% Domestic Exhibitors from 30 provinces
*2020 SIAL China surveys
Top Exhibitor Objectives:
Finding new distributors/partners/resellers
Generating new sales leads
Increasing awareness of brand(s)/products
*2020 SIAL China surveys

Visitors:
Visitors’ Profile by Business:
Retail & trade – 60%
Food manufacturer / processor – 20%
Catering & food service – 10%
Service - 10%
*2020 SIAL China surveys