Industry Focus
Bakery Foods Confectionery Frozen Foods Others Snack Foods

Products and Services Focus
Cocoa, chocolate and chocolate products• Biscuits• Sugar confectionery• Snack articles• Baked goods• Ice cream and raw pastes

General Information

The successful joint-venture of Koelnmesse and Dubai World Trade Centre continues:

The third edition of Sweets Middle East will take place from 2-4 November 2009 in Dubai.

Excellent results from the second edition
The inaugural Sweets Middle East exhibition came to a wide range of products displayed by 160 exhibitors from 32 countries. The exhibiting companies were very pleased with the results of the fair. They particularly noted the considerable expertise and professionalism of the visitors. It was the ideal platform to meet face to face with 4,545 trade visitors from a total of 75 countries, including UAE. Sweets Middle East had strong industry and government support, including many key local suppliers and distributors already established in the market. The exhibition hosted 8 country pavilions from Belgium, Cyprus, Egypt, France, Germany, Malaysia, Turkey and the USA.

Gateway to one of the most booming regions all over the world
Choose Sweets Middle East as perfect platform to meet customers of this dynamic and rapidly expanding region. Sweets Middle East provides an ideal environment due to a market with a traditional sweet tooth. The sharing of sweets and confectionery is very much part of local custom. Furthermore the young and fast growing population (e.g. 70 % of the Saudi Arabians are under 30 and 50 % of UAE nationals are under 16 years of age) opens many opportunities to reach new customers. The Middle East is heavily reliant on imports, with 90 % of the food requirements being imported. The value of potential business is demonstrated by the fact that consumption of chocolate accounts for annual sales of USD 4.2 billion. Dubai´s position as the region´s trading hub makes Sweets Middle East your strategic entry point to the Middle East and North Africa.

Focus on the sweets & confectionery market
Be part of this dynamic and specialized sweets show. It will bring together a strong line-up of regional and inter-national exhibitors and visitors as well as sweets and confectionery associations. The entire product range will cover sweets & confectionery, bakery, snack food, ice cream and raw pastes.

Expertise of the organizers
Koelnmesse and DWTC – Dubai World Trade Centre have joined hands to make this event a successful platform with high level standards.

Attendee Information
Visitors by region Middle East 74%;Africa 5%;Asia/Pacific 16%;Europe 4%;Americas 1% Visitors by products Bakery 10 % Cafe/confectioner 9 % Confectionery retail trade 13 % Department store 7 % Food-wholesalers trade 18 % Importer 20 % Pharmacy 4 % Petrol station 2 % Retail trade chain 2 % Shopping centre 2 % Supermarket 6 % Wholesaler bakery supplies 3 % Wholesale health food 2 % Others 2 %

Exhibitor Information
Exhibitors
UAE Companies 13 (9 %)
International Companies 127 (91 %)
TOTAL 140
Exhibiting countries: 25
Belgium,China,Egypt,France,Germany,Iran,Italy,Jordan,Kuwait,
Lebanon,Malaysia,Moldova,Morocco,Pakistan,Poland,Romania,
Saudi Arabia,South Korea,Spain,Syria,Tunisia,Turkey,UAE,USA,
Vietnam
Exhibitors by products
Baked goods 6 %
Biscuits 21 %
Cocoa, chocolate and chocolate products 27 %
Confectionery retail trade 8 %
Ice cream & raw pastries 2 %
Sugar confectionery 20 %
Snack food 9 %
Others 7 %