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amstel Beer was born in 1870 in amsterdam holland, and its name originates from the river that flows through the city of amsterdam. the brewery was situated close to the amstel river, whose water was used to cool the beer.
the colors red and white are part of the amstel heritage and the official story of how the colors came about to be chosen, is that red was amsterdams city colour.
amstel is a lager type beer with 5% Alcohol content with a distinct light golden color, contains no additives and is the result of a natural brewing process. it ranks top in the list of beer consumption in greece, among other countries, where it has been brewed since 1965, always with the original recipe and under the supervision of amstel brouwerij b.v. holland.
one of the many milestones for the brand came in 1968 when amstel joined forces with heineken thus hollands two biggest breweries merged to form one business.
athenian brewery s.a. the operating company of heineken international n.v. in greece serves as the exclusive bottler and distributor of amstel beer for the country. by special permission the above mentioned beer brand is exported from athenian brewery s.a. to the albanian and kosovo markets exclusively.