the Plum promise

Plum knows only too well that weaning can be an emotional and confusing time for parents, which is why our aim is simple – to provide you and your baby with a nutritious but convenient, guilt free alternative that is full of flavour. The next best thing to a meal cooked by you.

Plum began as one mother’s (Susie Willis) story into   an exciting journey into the world of taste and good food for her children. That’s why you can trust our recipes to take the worry out of weaning, building your confidence and your baby’s appetite forhealthy, wholesome and adventurous ingredients  .

We believe this is the most important time to feed your child the best quality food possible, to lay the foundations for a lifetime of healthy eating. So the Plum Promise is to feed babies well, to make every spoonful matter. To be pioneering in our choice of only the very best ingredients nature has to offer, and how we use them.

We like to keep things simple when making our food, by sticking to four principles we’ve kept close to our hearts since Plum was born in 2006:

• Always create food as parents first & foremost
• Produce food that uses nutritionally rich organic ingredients that provide a food adventure for little ones, helping them build an appetite for life
• Responsibly source ingredients
• Never use additives or unnecessary fillers

Plum – helping mums do the best they can.