Basmati Rice, White Rice, Brown Rice, Organic Rice, Par Boiled Rice,India Daawat price supplier

LT Overseas: Small beginnings to Global Presence

1965, Bhikiwind, in a little village in Amritsar (Punjab, India); Shri Raghunath Arora started a small trading company which grew from being a commissioning agent to a partnership firm by 1977, as Lalchand Tirathram Rice Mills. In 1978: Mr. V.K.Arora joined the family business with his father, with a clear vision of taking his company to a global level. In 1980, the company started exporting Premium Rice. This was the first step towards making this vision a reality.

First state-of-the-art rice factory was set up in Sonepat, Haryana in 1984. Unorganized players with inconsistent quality products were crowding the market. In this scenario, Mr. V K Arora felt the need to promote branded and packaged products. In line with this vision, the birth of a Brand Daawat came into being in the 1980s, and this resulted in a steep vertical ascent of the companys growth in the 1990s.

Brand Daawat has over the years taken on the tough competition in the industry, and has managed to create depth as well as width for itself, moving at a pace faster than its rivals. Today, DAAWAT brand caters to three broad segments Retail, Institutional and Economy with specific offerings through a range of sub-brands.

A phenomenal 30-fold rise has seen it become a 700 crore company with over 19 brands. The portfolio includes Daawat, one of the top three Basmati brands in India and Heritage, another premium basmati. The companys product portfolio also includes Brown Rice, White Rice, Steamed Rice, Parboiled Rice and Organic Rice.

The industry recognizes Daawat to increase the acceptability of LT Overseas products globally, the company has taken the lead in implementing industry best manufacturing practices & obtaining internationally acclaimed certifications. LT Overseas was among the first few in the rice industry to obtain the ISO 9001-2000 certification. Presently LT Overseas has obtained certifications like HACCP, SQF, BRC, and Organic and EIC .

Footprint across the globe
L T Overseas has a strong distribution network in all major basmati consuming cities in India with more than a hundred distributors in each state. L T Overseas has also made inroads into 43 countries across the globe including markets like USA, Canada, UK and EU.  To strengthen its presence in the global market, L T Overseas acquired Kusha Inc in 2007; Kusha Inc has a 42% share in the US market, giving L T Overseas a combined share of 52% of the US rice market. This was also the first by an indian rice Company.

Today, LT Overseas is ranked among the top 10 food processing companies in Northern India, and among the top 50 companies by Dun and Bradstreet 8th Edition of Indias Top 500 companies 2007.

From a Rs. 700 crore company, L T Overseas is poised to become a Rs. 1500 crore group and a leader in the food products business, in India, and in the International Markets