The product Bellywashers are big sellers in the American market. The drink is a low-calorie lemonade with fruit juices and sweeteners, no carbon dioxide and a 20% fruit juice content. The remarkable thing about Bellywashers is the unusual bottle, which comes in the shape of various comic characters. Bellywashers is both a drink and a toy - it can be refilled, collected, swapped and used for games. When new animated cartoon film characters appear, new bottles will be produced. The packaging A child-friendly drinks bottle (250 ml/HDPE) with integrated drinking device. Bottle tops(=Toppers) are designed in the shape of new comic charaters. Shelf life of 12 monts. The Consumer Target group is children aged between 4 and 14 years.