Ceres is the best 100% pure fruit juice you can buy - wholesome, earthy and natural, with no added cane sugar, colorants or preservatives - the pure goodness of nature from the valley of Ceres.
Ceres was launched in South Africa in September 1982. It is the flagship brand of the Ceres Fruit Juices Company and commands a premium in the marketplace. Although it was developed predominantly for family consumption, its appeal extends to discerning adults with solid family values.