The world consumption of poultry has doubled in the last 15 years. In Brazil, it is the second most consumed meat, coming after beef. This is due to several factors, including the price and distribution ease. Besides this, this meat is also proper for several kinds of cooking, as the roast chicken on Sundays and the sophisticated dishes of the French cuisine. Its cooking characteristics put together all the nourishing requirements of the modern society.
The poultry meat has a low fat content and it is easy to be absorbed, being recommended for both young and old people. It has the advantage of being a white meat, with low fat content, making it eligible for any kind of diet.