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DHA, docosahexaenoic acid, is a long-chain omega-3 fatty acid that provides health benefits for people of all ages. DHA omega-3 is found throughout the body. Specifically, it is a major structural fat in the brain and retina accounting for up to 97% of the omega-3 fatty acids in the brain and up to 93% of the omega-3 fatty acids in the retina. DHA is also a key component of the heart.
While it has been shown that DHA is important for health and development, it's difficult for most people to get enough through diet alone. Unfortunately, you can only get meaningful levels of DHA from food sources by eating fatty fish or organ meats regularly. And, although expert bodies such as the American Heart Association and the USDA (through its Dietary Guidelines for Americans) recommend eating fish regularly, other agencies including the Food and Drug Administration (FDA) and Environmental Protection Agency (EPA) caution against eating certain types of fish because of potentially high levels of contaminants (See Fish Advisories).
The increased recognition of the importance of DHA in the diet, coupled with its limited availability in natural food sources, makes fortifying foods with DHA a great solution. life'sDHA, derived from a vegetarian source (algae), is ideal for food and beverage applications. Because it is derived from algae grown outside of the ocean and not from fish, it will not pose the same sensory and formulation challenges that have been associated with fish oil.
Add value for consumers who want healthier foods. According to our market research, consumers who are aware of the health benefits associated with DHA omega-3 are willing to pay extra for it. Consider this: After just four years on the market, premium priced infant formula fortified with life'sDHA accounts for over 95% of all infant formula sales in the U.S. If the runaway success of DHA omega-3 fortified formula is any indication, then imagine the incredible marketing opportunity that awaits you. Adding life's DHA omega-3 won't change the taste of your product, but it will certainly enhance its appeal.