| ≥1 piece |
With its Soignon brand, Eurial Poitouraine is the market leader in supermarket sales of pre-pack goat's cheese (20% market share, 22 stock lines). Its No. 1 product, Soignon Sainte-Maure, accounts for one in seven supermarket sales of pre-pack goat's cheese. Its AOC range completes this position: Sainte-Maure de Touraine, Pouligny Saint-Pierre, Chabichou du Poitou.
80% of households currently consume goat's cheese. Soignon is the brand most often chosen by French households: 34%.
The company is also a major supplier of goat's cheese to food manufacturers who use it as an ingredient in their recipes (pizzas, ready meals, savoury tarts...) and to the catering industry (restaurants and collective catering).