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THE PATAGONIAN WILD BERRY

The amazing conclusions of recent scientific research on health properties of some naturally occurring chemical compounds in plants, have gone far beyond the borders of scientific institutions and caught public policy attention. Phytochemicals (as these compounds are called) have been found not only to reduce bad cholesterol, but also prevent cancer, improve memory, retard aging and other ailments very much related to lifestyles in modern societies. This is why the World Health Organization and the Food and Agricultural Organization have recently recommended the world population to have a daily consumption of at least 400 g of Fresh Fruits and vegetables, a far fetching figure indeed, at least in the short run. Some of these phytochemicals can be obtained from fruits and vegetables widely available in groceries and supermarkets. From this basic food basket, prunes, raisins and Blueberries are top of the ranking in antioxidant capacity (measured in ORAC units). Unfortunately, consumers in the Northern Hemisphere sometimes don?t have access to some unique species just because they grow in remote corners of the world and in limited quantities. One of these fruits is a small and deeply colored berry that grows in the distant Patagonia. This fruit has been found to have 5, 10 and 11 times more antioxidant capacity than prunes, raisins and blueberries respectively. From 2003 onwards, the benefits of the Patagonian Wild Berry are not only available for the inhabitants of the Patagonia, but also for people all around the world.