We store information that we collect through Cookies and log files to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a users visit to our Web site, and to direct pertinent marketing promotions to them. We do not share your profile with other third parties.