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HortResearch, Pipfruit New Zealand, the Associated International Group of Nurseries (AIGN), based in the United States, and Apple and Pear Australia have formed a company, Prevar Limited, to take pipfruit varieties to the global market.
In the past 20 years, an estimated $20 million of industry and Government money has been spent on pipfruit breeding in New Zealand, which produced new apples such as 'Pacific Rose' and 'Jazz', aimed at keeping New Zealand ahead of the competitive international market.
Prevar Limited integrates all facets of the pipfruit business-pipfruit breeding, testing of selections, management of intellectual property and a pathway to market. It is able to license new varieties anywhere in the world.
Prevar Limited was launched in July 2004 and is based in New Zealand.
Apart from future new varieties that will be licensed by Prevar Limited, ENZA has an exclusive global proprietary position for Scifresh (Jazz), Scirose (Pacific Rose), Sciearly (Pacific Beauty), and Scired (Pacific Queen ).