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Superfruits make it happen: these "high-performance fruits" from all over the world add real value to beverages – and will now do precisely that in the new non-alcoholic beverage concepts from Symrise.
"Healthstyle" is the new lifestyle of today's consumers, who see nutrition and health as inseparable, who are well informed about products and raw materials, and for whom convenience is simply a given. They are also sophisticated and want many things at once: in the best-case scenario that would mean a fast solution that unites good taste with high quality – while steering clear of boring health food. No matter how you look at it, superfruits serve as the ideal basis for developing products that meet these needs: they enjoy a great deal of acceptance among consumers and are full of positive characteristics thanks to their antioxidant effect.
Symrise has selected two beverage segments for its superfruit applications: near waters and fruit- juice drinks, both of which enjoy a significant share of the beverage market.
"SuperDrink – Fruit Delight"
fruit juice drinks with a high consumer appeal thanks to the familiar effects of superfruits: Fruit Delight offers authentic taste with healthy ingredients. Their winning blend of good taste and health brings the combinations acerola/cupuaçu and goji/aronia in line with the new "healthstyle.""SuperDrink – Near Water"
Near waters made of innovative, exotic fruit combinations that appeal to to people's awareness of good health. The combination of sea-buckthorn/acerola and grape/pomegranate meets the consumer's need for new taste sensations. At the same time the use of superfruits fulfills the demand for the functional benefits that near waters offer.