It is easy to say Our customers only care about price and there is no point in developing a premium brand. Our idea and approach is different. We know that you our consumer, are no longer satisfied with the cheapest you want the and in everything. For us to fulfill this ever increasing need we frantically worked upon smaller details to bring out a brand that would instantly connect with you. Our challenge was not to give quality alone but to show our love and respect for people. This demanded us to fine tune the taste of our products to match your taste buds and ensure that our products reach you fresh and healthy, wherever you are. It is no wonder that you have made us the fastest growing brand in every country where we operate. We promise to continue delivering on our promises and finding new ands to make you happier.