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Making more of nature
Our products are derived from Stevia (stevia rebaudiana) a plant native to Paraguay. The leaves from the Stevia plant have been used for hundreds of years in Paraguay and Brazil to sweeten local teas, and as a "sweet treat". There are several related substances that can be derived from the Stevia plant, but the best tasting, purest and sweetest of all of them is Rebaudioside-A . It also boasts exceptional technical properties like heat and pH stability.
PureCircle has developed a method of naturally extracting Reb-A from the plant to produce a substance which tastes very similar to sugar, but which is 200 times sweeter, has a beneficial dietary effect and no calories. PureCircle has harnessed the full potential of Stevia by producing sweeteners from the other naturally occurring substances in the plant.