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Docosahexaenoic acid, DHA, is a long-chain omega-3 fatty acid that provides health benefits for people of all ages. DHA omega-3 is found throughout the body. Specifically, it is a major structural fat in the brain and retina accounting for up to 97% of the omega-3 fats in the brain and up to 93% of the omega-3 fats in the retina. DHA is also a key component of the heart.
While it has been shown that DHA is important for health and development, it's difficult for most people to get enough through diet alone. This is because the primary dietary sources of DHA are limited to organ meat and fatty fish. And, although expert bodies such as the American Heart Association and the USDA (through its Dietary Guidelines for Americans) recommend eating fish regularly, other agencies including the Food and Drug Administration (FDA) and Environmental Protection Agency (EPA) caution against eating certain types of fish because of contaminant concerns (See Fish Advisories).
Fortunately, as the interest in improving health through nutrition continues to grow, and research continues to demonstrate just how important DHA is to our health, the demand for DHA supplements and foods fortified with DHA will continue to increase. Now is the time to capitalize on this DHA marketing opportunity. Whether you are looking to enhance a custom blend or differentiate yourself in the DHA omega-3 market, life'sDHA from algae is the smart choice.
life'sDHA Adds Tremendous Marketing Value
Millions of new parents have purchased infant formula with life'sDHA, the only DHA currently used in U.S. infant formulas. DHA is well-known among these new parents as an important brain nutrient, but beyond infant formula, dietary sources of DHA for their children are limited. Parents are looking for innovative ways to introduce DHA into their children's diets.
And, while there is a ready made market of parents who know DHA is important for their children's brain and eye development, there is also a growing number of adults who are looking for ways to keep their aging brains healthy. In 2000, there were more than 56 million Americans over the age of 55. And, according to the results of a national survey, memory loss (from Alzheimer's or dementia) was the leading health fear among people aged 55 and older. Supplements containing DHA, an important brain fat, is an easy and effective way for adults to get the DHA that may be missing in their diets.