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Alcoholic beverages have played an important part in the fabric of society for hundreds of years. In a more romantic age, it meant the twinkle of ice in a tall glass at a Paris caf? Or Mint Juleps and Tom Collinses on a hot summer day at the Tiergarten in Berlin or Central Park in New York.
Today the variety of products for alcoholic beverages that consumers enjoy worldwide has expanded greatly. Wine and Rum coolers are satisfying the thirst on the beaches of Malibu and Nice. Alco-pops are keeping the beat to the disco music in London and Moscow. And citrus flavored malt beer is increasing in popularity from Montreal to Miami.
Flavor plays a large part in the attraction many alcoholic beverages have for consumers and the increasing sales of flavored products from high-proof shooters to lower-proof after-dinner drinks underscores the importance of this flavor appeal.
Bell has for many decades provided flavors for alcoholic beverages that consumers appreciate and enjoy. Our flavor program for these products already includes over 2000 different flavors; so when searching for a special flavor to begin the next new trend, Bell most likely already has what you are looking for.