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Nuxe’s runaway success among all women starts with great products infused with the bounty of nature. But it’s also down to founder Aliza Jabès’s understanding of what they look for in their beauty regimen. Entrepreneur Aliza grew up in the City of Light, and her urban roots meant she knew how to tap into La Parisienne’s beauty desires – they mirrored her own: no endless skincare routine, just essential must-haves with a touch of glamour.
In the early 1990s, Aliza discovered Nuxe, a small, natural skincare laboratory based in Paris, and knew she’d hit on something big: a unique concept combining Nature and Luxury, fundamentals that have inspired and guided the brand’s philosophy through the years.
Indeed, she had been fascinated by nature since childhood. She spotted an opportunity to bring something new to the market while shaping a brand on her own terms. As well as combining the most precious elements from Nature and the latest innovation-driven R&D, Aliza’s skincare line would offer a unique sensorial touch in ultra-feminine, effortlessly chic products. What better way to meet the natural yet sophisticated beauty needs of women all over the world?
Star product Huile Prodigieuse Dry Oil for face, body and hair embodies the brand’s philosophy, a blend of pleasure and efficacy in a voluptuously addictive experience. With its unique dry texture, not only does it nourish, repair and soften face, body and hair, it also smells and feels great. Its secret natural formula of precious botanical oils and plant extracts combines effortless beauty with immediate results and a touch of indulgence, ensuring its star status among women.
Nuxe harnesses the powers of nature to make all women feel prodigiously beautiful. There’s no mystery behind Nuxe’s success—the brand simply delivers on its promises of Parisian natural beauty.