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Rice bran oil inherently contains a high level of gamma oryzanol, a natural mixture of ferulic acid esters. Rice bran oil is processed by a non-conventional vegetable oil refining technique to provide infact several unique properties: it retains much of the oryzanol that is naturally present in the crude oil. Due to its strong antioxidant properties, oryzanol retards oil degradation at elevated temperatures. This results in oil with an extended fry-life and fried foods with improved storage stability.