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There has been a massive hike in the consumer demand for soya-food products throughout the world. Especially, in America, the sales figures of 2013 speak about the unsurpassed popularity of the product throughout the country. The simple reason being, Americans’ choice of healthier living with the help of Soya. According to market statistics, the retail industry for soya food products in the country totals at about $4.5 billion. Some of the potential reasons behind this massive growth in demand are:
· Soya happens to be the perfect product capable of fulfilling consumer demands for low cholesterol and low saturated fat.
· Moreover, it also meets the demands of those in search of sustainable protein supplements. Thanks to the rich protein content of the product for making that happen.
· Soya beans and other soya food products offer a unique combination of fiber, vitamins and minerals. Therefore, they happen to be integral parts of both vegetarian and non-vegetarian diets.
· Additionally, soya beans also contain components such as goitrogens, which play a major part in controlling the activities of the thyroid glands.