The Asian category is one of the fastest growing consumer markets in Australia. Oriental Merchant recognised this potential many years ago, and is committed to making authentic Asian grocery lines accessible, affordable and exciting additions to family meals.

Today, Oriental Merchant supplies over 1,600 Australian supermarkets nationally, through our supply partnerships with every major chain in Australia.

Oriental Merchant services 95% of the Asian grocery retailers in Australia.

We support retailers, manufacturers, distributors and end users through innovative marketing programs, advanced technology, and effective business solutions. Our comprehensive consumer education strategies aim to "demystify" Asian cuisine, and incorporated cook books, recipe leaflets, store based and TAFE based cooking classes, and food festivals.